What's the role?

The Digital Marketing Project Manager will help plan, influence, develop and execute Engagement Marketing campaigns (which include global & regional flows). The end goal is to help deliver engaging content and timely marketing messages that can further develop the customer's loyalty and brand preference. The Digital Marketing Project Manager will establish strategies to deploy, measure and report the performance of our engagement marketing campaigns and other digital channels.

The role involves coordinating with global and local business units, product managers, and trade managers regarding the planning and execution of campaigns and require follow-up efforts and establishing appropriate prioritization and deadlines within the assigned projects.

Who is Hilti?

Hilti is where innovation is improving productivity, safety and sustainability in the global construction industry, and beyond. Where strong customer relationships are creating solutions that build a better future. Where there is pride and a sense of belonging across our 120 locations, carrying right into our lives and homes. Where people are exploring possibilities, leveraging their potential, owning their personal development and growing lasting careers.

What does the role involve?

• Regular audit and maintenance of existing Engagement Marketing flows, to ensure the wider organization has visibility on all aspects of the flow (content, e-mails, landing pages, argue cards, triggers, and audiences, etc)
• Keep up to date and maintain Engagement Marketing Hub page, documentation, and present information in a clear and concise way, and easily understood by internal sales team
• Develop Internal Communication Roadmap to help communicate value and benefits of Engagement Marketing Program to the wider organization and stakeholders
• Manage end-end process of rolling out Engagement Marketing Campaigns (Pre-Launch, Launch and Post Launch)
• Collecting feedback and stay in constant contact with relevant trade, sales and business units in order to capture success stories or bugs/issues related to Engagement Marketing
• Measure and report performance of all Engagement Marketing campaigns, and assess against goals (ROI and KPIs)
• Maintain and regularly update Regional Flows roadmap/dashboard, that includes key segmentation data (personas, audience size, trade, account size, VIP etc)
• Be able to build out email journeys & behavioral campaigns in SFMC and execute by following latest process guide
• Work with both internal resources and global counterparts
• Provide quarterly reports highlighting key insights on emails, copy & CTA, including top performers, best practices and lessons learnt from email campaigns
• Other duties as assigned

What do we offer?

You’ll be given everything you need to excel in your role. You’ll receive a generous compensation package for the work that you do with the possibility to earn bonus for going above and beyond. You’ll get great benefits including Medical and Dental insurance, generous Paid Time Off (including 2 days to go and give back to your local community however you want) educational reimbursement, health and wellness days – the list goes on.

We also offer many opportunities to develop your career in various departments of interest (which we think is a pretty unique perk) alongside the possibility to work internationally in any of the 120+ countries we operate within if you decide that’s the path you’d want to take.

What you need is:

• Bachelor’s Degree in marketing, communications, or related field; MBA preferred
• 2+ years of experience and proven results in developing effective email marketing campaigns
• Minimum 2 years of experience in Project Management required
• Experience with marketing automation tools such as Salesforce, HubSpot, Marketo, etc. is strongly preferred
• Technical skills in planning and marketing, business and market development, and CRM/data management
• Excellent organizational and analytical skills
• Ability to communicate clearly and professionally with all levels of an organization
• Proficiency in multi-tasking and prioritizing projects
• Excellent time management skills and accustomed to working with deadlines

• Business acumen
• Results oriented and creative
• Customer focused
• Marketing analytical thinking skills
• Experience in program and project management
• Ability to manage multiple projects in a fast-paced environment
• Strong presentation and communication skills
• Strong understanding of all relevant email marketing disciplines
• Ability to work well with internal, cross-functional, and external teams
• Entrepreneurial attitude, motivated, independent worker
  

Why should you apply?

Let’s face it, we know there are lots of other companies out there. We have an excellent mix of people, which we believe makes for a more vibrant, more innovative, more productive team. This role gives you the opportunity to help shape our future and make a real impact from day one.

Hilti, Inc is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.