Job Purpose

To help exponentially grow patient visits by increasing brand awareness and building relationships with referral sources and community leaders throughout the target market through community engagement and face-to-face interactions.

Core Responsibilities

• Establishes relationships and builds rapport with area doctors to encourage patient referrals.
• Conducts and tracks ongoing outreach to local businesses and residential communities to maximize awareness of Avance Care and increase visits.
• Identifies and secures opportunities to participate in community events to generate new patients and brand awareness.
• Builds relationships with local organizations including Chamber of Commerce, local government agencies, prominent community members, and local press.
• Coordinates preparations for conferences, including arrangements for booth space, booth set up, and staffing booth.
• Maintains inventory of promotional items for use in events and outreach.
• Logs activity, monitors and reports results of outreach.
• Monitors local competitive trends.
• Identifies local advertising, sponsorship, and partnership opportunities.
• Assist with marketing project as needed.
• Assists with clinic Grand Opening and other events.
• Facilitates requests for new marketing materials and ensures clinics display current collateral.
• Accomplishes all tasks as assigned or as they become

Qualifications

Education and Experience

• High School Diploma or equivalent required, bachelor’s degree highly preferred.
• Minimum of two (2) years of experience in outside sales/marketing role, healthcare B2B preferred.

Knowledge, Skills, and Abilities

• Be self-motivated, collaborative, and have a passion for providing high-quality support.
• Must be willing and available to travel routinely throughout NC, primarily Charlotte and the Triangle, with frequent overnights as needed to support new practices or events.
• Strong communication and interpersonal skills, passion for networking
• Be highly organized and have excellent attention to detail.
• Effective multi-tasking
• Team player
• Decent understanding of social media messaging and mediums
• Decent understanding of different cultures, interests, and demographics
• Strong computer skills
• Company confidentiality
• Analytic and research skills