Specialist, Product Marketing, SOHO Printing Solutions
Job description
Let's Grow Together
Our mission is to live our “at your side” promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it’s the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we’ll be “at your side” every step of the way.
The Specialist, Product Marketing, SOHO Printing Solutions supports all product marketing SOHO (Small Office-Home Office) Printing Solutions strategy efforts for the business. This position works towards being a subject matter expert on the products and supports the execution of Brother’s marketing plans through all touch-points, with specific focus on SOHO Printing. This position works towards understanding the competitive landscape (Inkjet, Mono & Color Laser), customer buying behavior, and market trends, and then incorporates that information to develop relevant marketing materials and product positioning, with guidance from management. This position works towards takes a leadership role with a variety of marketing projects, collaborating with key stakeholders to ensure projects are completed accurately and on time.- Market / Data Analysis
- Support the creation of in-depth market and brand analyses to assist Brand Management
- Support the monitoring and tracking of brand performance and initiatives (share, monthly sales, competitive intel., etc.); use this information to create product relevant content
- Using available data sources and market research data, help to formulate new go-to-market concepts and ideas to combat competitive threats
- Create executive summaries based on insights gathered
- Learn and understand the competitive environment to assess the impact on the SOHO business segments
- Take the lead on several projects related to current strategic initiatives
- New Product Launch Support
- Working with the Product Marketing team, support the process for new product launches
- Maintain and organize activities in the project management software (Workfront) & coordinate with key stakeholders accordingly
- Help develop Marketing Guideline Documents (MGD) and other launch documents
- Work with Product team and engage with internal teams, across multiple touchpoints, for new product launches (e.g. Project Information Management (PIM) system; Digital Asset Management (DAM) system)
- Channel / Account Management & Sales Support
- Support the preparation and creation of engaging / persuasive presentation materials
- Work with Product and Sales teams on creating channel / customer specific marketing materials used for on-line and in-store activity
- Support the review and assessment of creative executions to ensure a consistent look and feel for each printer segment while remaining true to the overall stated strategic direction
- Use market research data to provide content and direction to the Sales and Channel teams, with support from management
- EZ Print Subscription and Consumables
- Support the execution of subscription service for hardware related items
- Working alongside the Product team and Print Subscription team, execute subscription messaging during launch process (Cartons, Mylars, Marketing Material, etc.) and update Channel content as necessary
- Support management in creating strategic initiatives for the EZ Print Subscription program
- Marketing Liaison (Internally focused departments)
- Work with various internal departments to further Product Marketing messages and concepts
- Review and ensure strategic imperatives are executed across all marketing touchpoints
- Communicate with counterparts in cross-functional teams to ensure completion of marketing materials
QUALIFICATIONS
Education
- Bachelor's Degree (or equivalent experience)
- Business, Marketing, or related field preferred
Experience
- Minimum 3 years; Experience supporting a Marketing, Sales or Marketing Communications department or function through the execution of various deliverables, marketing materials, and other tactics
- Minimum 3 years; Experience analyzing market data and interpreting/communicating results
- Minimum 1 year; Experience working in office solutions, consumer electronics, or a similar market
Software/Technical Skills
- Proficiency of Microsoft Office (Outlook, Word, Excel, PowerPoint)
Other Skills/Knowledge/Abilities
- Ability to collaborate with others and build relationships across the business
- Good communication skills (verbal/written/interpersonal)
- Ability to manage multiple projects and meet deadline requirements
- Attention to detail & organizational skills
- Good analytical skills
- Critical thinking & problem-solving skills
- Ability to understand and enhance the customer experience
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What We Offer Our Employees
We offer an above-market benefits package that includes a choice of Health Insurance plans (including Dental and Vision Insurance), a generous 401(k) Retirement Savings Plan, paid holidays, paid time off (PTO), and more! Plus, if you’re considering an advanced degree that would help you achieve your development and career goals, Brother USA offers a highly competitive tuition reimbursement program.
Apply today to learn why Forbes called Brother one of the World’s Best Employers (2020) and NJBIZ called Brother one of the Best Places to Work in New Jersey (2022)!
This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers.
#LI-Hybrid
Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.
Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.
- If this position has any direct reports, additional responsibilities include:
- Overall management of staff, ensuring assignments and duties are completed as required
- Compose and conduct performance reviews
- Provide guidance, training, mentoring, coaching and development
- Make recommendations regarding hiring, promoting and terminating
- Perform in accordance with Corporate Policies and Procedures, as well as applicable federal/state/local regulations and guidelines.
- Perform other duties as assigned.
Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.
Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.
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