About Us

Moore Digital is a Moore company, the largest direct marketing firm in the country dedicated to the nonprofit, association, and government sectors (https://wearemoore.com/). More about Moore Digital can be found at https://mooredigital.com/.

Summary

The Digital Media Buyer will buy and execute digital media campaigns for our nonprofit clients. This position will be responsible for establishing and growing direct-response oriented media plans for our clients, with an emphasis on programmatic advertising including display, native, and video with a focus on data analysis to optimize campaigns. The ideal candidate will have extensive hands-on experience executing each of these campaign types, preferably with lead generation and revenue generation experience.

Primary Responsibilities

• Manages and optimizes paid search, paid social, display, native, and video advertising for assigned clients with oversight from senior team members.
• Plans, executes, and optimizes paid search, paid social, display, native and video marketing campaigns.
• Traffics campaigns in Search Ads 360 and Campaign Manager ad-servers including the creation of Floodlight tags, and testing.
• Completes daily monitoring and optimization of campaigns to ensure KPIs are met or exceeded for revenue, donor acquisition and ROAS.
• Compiles and presents performance reports to assigned clients with oversight from senior team members.
• Continuously researches and recommends new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.
• Completes quality assurance of digital advertising campaigns prior to launch.
• Performs all other duties as assigned.

Qualifications

• 4+ years of direct, hands-on media buying experience, via direct publishers, and programmatic vendors.
• Bachelor’s degree or equivalent; degree in marketing or communications preferred but not required.
• Proficiency with Google Campaign Manager, Search Ads 360, Google Tag Manager, Google Analytics and Facebook Business Manager.
• Understanding of Floodlight tag implementation in Google Tag Manager.
• Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred.
• Deep understanding of paid search, paid social, programmatic media, native, and video, with ability to recommend appropriate tactics within each to generate acquisition and revenue growth.
• Nonprofit-specific experience preferred; experience generating new leads, customers, and revenue an absolute must.
• Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
• Attention to detail and strong organizational skills.
• Proficient with Microsoft Word, Excel, and PowerPoint.
• Strong written and verbal communication skills.

Our Benefits

To help you stay energized, engaged, and inspired, we offer a wide range of benefits including healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about.

Each full-time position at Moore Digital is eligible for our comprehensive benefits package, which includes medical & prescription, dental and vision insurance, employer paid life, a Health Savings Account plan, Flexible Spending Account plans for health and dependent care, optional short-term and long-term Disability coverage, and other voluntary benefit options. We offer paid holidays, paid personal leave, paid volunteer leave, and paid parental leave. Employees have the option to participate in a company-sponsored 401(k) plan. Several benefit plans have eligibility waiting periods.

Moore Digital is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Moore Digital is also committed to compliance with all fair employment practices regarding citizenship and immigration status.